About Adam

I'm the digital marketing manager for Shared Interest.

Livelihood Security Fund

Shared Interest Foundation has recently awarded cashew nut producers, Aprainores a grant of $3,000 USD to go towards the cost of replacing their office equipment and electronic scales to help them to continue to trade after recent flooding in El Salvador.

Aprainores is a primary producer association consisting of over 60 families located around San Carlos Lempa, near the mouth of the Lempa River in El Salvador. Families are subsistence farmers whose sole cash income is from small cashew holdings. Together they own a processing plant employing 40-70 seasonal workers (up to nine months).

From the 10th October 2011 El Salvador endured 10 consecutive days of rain. On Monday 18th October a nearby river burst its banks. The Aprainores warehouse was flooded. Water over 1m high ruined desks, computers, production equipment and over 50% of their stock.

Managing Director, Alex Flores could initially only get within 200m of the warehouse although thankfully the water has now subsided and they are in the clean-up process.

Speaking of the funds provides by the Foundation Alex said: “Thank you so much, this is really a good news. This funds will help a lot to restore some equipments, and of course to keep us going. Thank you so much, out farmers will appreciate this support very much”.

If you would like to know more about Aprainores, the flooding or the Livelihood Security Fund, please leave a comment below.

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How HIV and AIDS have impacted lives in Swaziland

My name is Faith Muisyo, I am currently working for a project in partnership with Shared Interest Foundation. I live and work in Swaziland, a small kingdom located in southern Africa. In response to World Aids Day I wanted to share with you a few thoughts about Swaziland and how HIV and AIDS have impacted the lives of many. This is not by any means an analytical piece, rather it’s just my own reflection of the reality that I find myself living in and interacting with daily.

Swaziland is a small landlocked country located in southern Africa. Life expectancy in Swaziland is 32 years (lower than Somalia that has been at war for the last 20 years) with 47% of all deaths under 5 years of age caused by HIV/AIDS.

Swaziland, is home to world’s highest HIV/AIDS rates with a national prevalence rate of 26% amongst adults (15-49 yrs).  Of the country’s population of 1.1 million, there are more than 200,000 people living with HIV. 10% of Swazi households are run by children. These children often lack food and are cut off from basic health services and education. The stories below describes the situation in Swaziland.

Sibonelo lives in Lubombo, the poorest region of Swaziland. She is a mother of five children, whose husband died five years ago after succumbing to HIV/AIDS related complications. Sibonelo used to work in a small private company but has since been terminated as she is often too ill to attend work. Businesses have to contend with creating a conducive work atmosphere due to sick-offs, low productivity, financing an inclusive medical package (for those that do) to cover HIV+ employees. As Sibonelo is mostly in the house, she tries to work on her small vegetable garden. When she can no longer walk the 2 km to her farm, she cannot harvest and sell her vegetables. This means that there is less income and therefore less food for her family. She used to get free anti retroviral drugs from the government hospital. But with the current financial crisis, she is not sure how long the drugs at the public hospital will last.  All she has is a month’s supply but what good will this do as lack of adequate food and nutrition will leave her less able to cope with HIV as effective treatment depends on a good diet.  Sibonelo’s first born son is only 14 years and her last born two years. What will become of them? If no one comes to their assistance, the obvious is inevitable, drop out of school, be vulnerable and the cycle of poverty repeats itself over and over again.

The family next door is not any better either. 10 year old Simphiwe injured his right leg playing football at school. Over the next few days he was visibly in pain. The school sent notes home, urging his parents to send him to see a doctor. There was no reply, however, because Simphiwe is an orphan and his elder sister Zanele is the sole bread winner. Zanele is just one of more than 78,000 orphans in Swaziland. Each morning, Zanele wakes up at 5:30am, builds a fire and makes a pot of porridge to feed the little ones: Simphiwe age ten, and Sphe, who is five. In the evening, if there is enough food, she will prepare dinner for them. She also helps them with their homework, cares for them when they are sick and reassures them when they are scared. She is clearly a devoted parent to these children. But she is not their mother. At only16, Zanele is practically a child herself, too young to take up parental responsibilities but life hasn’t left her with much of an option. Sphe is her nephew, who was abandoned by his mother, Zanele’s step sister. The three of them live on their own in a crumbling mud home in a remote part of Lubombo. Tall and striking, Zanele has a shy smile and a bearing that is well beyond her years. She has seen more than her share of hardship. In 2005, her father died after a year of illness. A year later, her mother became sick and Zanele began to care for her. When she lost her mother in 2008, Zanele’s world was shattered. After her mother’s death, grief and despair consumed her. She didn’t know what to do and, at one point, contemplated suicide. But then, she thought of her siblings. What would happen to them? Then she told herself that she would live for them. Her strength and selflessness are remarkable. She was only fourteen years old.

Simphiwe, Sphe and Zanele’s is a typical story of an orphan headed household with parents having died in their prime and the children not been spared the stigma and discrimination that is often more vicious than the disease.

When one meets all these lovely people affected or infected with HIV in Swaziland,  people whose suffering seems so palpable and almost threatens to define who they are to you, to imagine them as heroic, as stoic and amazingly resilient people. It is tempting to do so because the closer you get to the lives of people, the more you recognize the most obvious things. Firstly, they are not defined by the circumstances of their suffering. They are not HIV/AIDS patients first; they are defined simply by who they are, the jokes they tell, the dreams they have, the anger they carry, the fear they know, the desires they have, their sense of family, of friendship. They are as puzzled by the vicious irony of their circumstance as we all are. They deserve to life a dignified love, need all the love and support that they can get.

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Fairtrade Releases Financial and Sales Figures

Sales of Fairtrade products grew strongly in 2010 and wine sales almost tripled. Overall, it was a year of impressive growth for Fairtrade.  Shoppers spent more than 4.36 billion Euros on Fairtrade products, up by 27 percent over 2009. Four products saw more than 100 percent growth.

To read the full article, please visit the Fairtrade International website.

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Oxford One World Fair

This annual fair seems to have built up quite a crowd over the years and this year we decided to get involved. Organised by the Oxford Oxfam Group this fair brings together stallholders with a variety of fair trade and ethical gifts for sale alongside various campaigning and information organisations. With our new gift packs to offer it seemed like a great opportunity to get involved in this established event, and a great opportunity to take a peek at the Town Hall ahead of our AGM in March.

As usual the Brazil Nut candle from Candela made an interesting conversation starter with people, many of whom were surprised to hear of the work which goes into producing this festive fireside favourite.  After explaining the process of retrieving the nuts those attending the fair were interested to hear how Shared Interest has supported Candela, and of course how they could get involved themselves.  As well as meeting many prospective members there were plenty of existing members at the fair and it was great to meet them, including Imelda one of our most recent new members who was interested in our previous work outlined in QR.

Sally Oxford One World Fair

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Tyne Bridge Zip Slide For Shared Interest Foundation

Last weekend, in support of farmers and artisans in Africa and Latin America, 27 courageous (and several terrified) individuals jumped off the Tyne Bridge to travel 230 metres at 25 miles per hour from Newcastle to Gateshead.

So why did they do it?

Shared Interest Foundation Manager, Andrea Van Wagtendonk explains:

“We ran the ZIP Across the Tyne challenge to raise money for Shared Interest Foundation. Those who took up the challenge raised money that will be used to   help producers in the developing world create a sustainable income for their families.”

Volunteer Manager, Rachel Norman, was among a number of staff that got involved. She said “The zip wire was a really fun way to fundraise for a fantastic cause as well as raising the profile of the Shared Interest Foundation.”

The zip slide has been a great help to Shared Interest Foundation and in turn those that it supports. A big thank you to everyone involved from the organisers, Zip Slide UK, and the zip sliders themselves! If you would like to organise a fundraising activity for Shared Interest Foundation then please get in touch with your ideas.

Zip wire team photo

Shared Interest Foundation Zip wire

Shared Interest Foundation Zip wire two

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Producer ownership of Fairtrade International moves to a new level

The members of Fairtrade International have voted to increase the influence and ownership of producers, making them half-owners of the Fairtrade certification system. Since 2006, certified producer organisations have been co-owners with labelling initiatives from consumer countries but the recent decision implies that the producers will now have an equal voice in the highest decision-making body of Fairtrade International. In the future the General Assembly will include 12 delegates from Fairtrade labelling initiatives and 12 delegates from producer organisations.

To read the full article, please visit the Fairtrade International website.

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Chief Executive of WFTO visits Shared Interest

WFTO Carola Reintjes at Shared Interest We were delighted to welcome Carola Reintjes, the Chief Executive of WFTO to our Head Office last week. Carola kindly gave staff a presentation focused on the WFTO vision for the future. She said that the fair trade community was facing challenging times but nevertheless WFTO had a “commitment to the interests of producers, especially small farmers and artisans, should be the main focus in all the policies, governance, structures and decision making of WFTO (and within the Fair Trade movement).”

Carola finished the presentation with a thought provoking quote “Fair Trade is life in dignity”.

Part of the presentation by Carola Reintjes

Part of the presentation by Carola Reintjes

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Blog Action Day 2011

People sometimes question the impact that social media has on our society. Change.org certainly believes in the power of collective blogging.

Today marks the Fourth anniversary of Blog Action Day. In the summer of 2007 Collins and Cyan Ta’eed recruited thousands of bloggers to write about the issue of environment on October 15, 2007. The initiative achieved unexpected success and since then Change.org has carried on the campaign, annually encouraging the world’s bloggers to unite by posting about the same issue on the same day. In 2008 the subject was poverty, last year the campaign looked at Water. Change.org said “our aim is to raise awareness and trigger a global discussion around an important issue that impacts us all.”

Today, thousands of bloggers will take part in Blog Action Day 2011 discussing food issues that affect their communities and the rest of the world.

Here at Shared Interest we are keen to show how Fair Trade food helps farmers and communities improve their lives. The Shared Interest film below shows how our investors have made a difference. Candela works with nearly 300 Brazil nut gatherers (castañeros) and their families who live along the Madre de Dios River. The nuts are transported by river and road to Candela’s processing plant in Puerto Maldonado and then to Lima, from where nuts and oils are exported to Europe, North America and Australia.

If you would like to learn more about investing with Shared Interest please click here.

Have you been blogging about food today? If so we’d love to see what you’ve written so don’t be shy and send us a link!

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Charlotte’s Work Experience Blog

My name is Charlotte and I am currently a student at Newcastle University and a volunteer for Shared Interest. I started volunteering this summer and have really enjoyed attending events and working in the office with the staff. Rachel, the Volunteer Manager, was kind enough to organise a week’s work experience for me so I could gain a greater insight into the departments within the organisation that I have an interest in.

On my first morning I was given a tour around the office to meet everyone and learn a little bit about their role within the society. Everyone made me feel very welcome.

In the afternoon I was introduced to the environment team. I already know Rachel, so really I was just introduced to Steve! Although there is only the two of them they have been hard at work figuring out how to off-set Shared Interests carbon emissions for this year. They have decided on a tree planting project to replace the paper they have used in the office which according to Steve is 11 trees! Throughout the week I helped Rachel with organising this event

I finished the day off by talking to Margaret about working in HR which I am considering as a career after my degree. She is involved in recruiting new staff and maintaining the well-being of existing staff. I learned that part of her role is very similar to an agony aunt, as she deals with any worries in the office!

I spent my second day at SCAN. SCAN is Newcastle Universities’ volunteer centre for students and they will be helping me and Rachel organise the tree planting. We organised transport, refreshments, equipment and the venue. We delegated the remainder of the jobs between us which we will work on this month. I will be in charge of finding out which trees can be planted in October and where to source them from. I will have to work within a budget which will involve a bit of ringing around to find the best deal!

I have spent most of the third day with the marketing team, another area of work which greatly interests me. They allowed me to sit in on two meetings.  One was a team meeting and it was interesting to hear what everyone has been working on recently and how they are making progress with it. The other meeting was about the changes that Adam had made to the website – which looks great!

I spoke to Kerrey and Stacey during the day who are both involved in marketing. They showed me some packs that were getting sent out to members, and ones that could be sent to inquiring members. They looked great and will be very useful for current and future investors. They explained the process in which the packs are made; this involves working with designers and printers outside of Shared Interest and is much more time consuming than I thought!

I learned that marketing needs creative thinkers, and am now even more interested in pursuing it after my degree!

On Day four Rachel asked me to attend a volunteer conference on ‘volunteering in a big society’ with her. I found this very interesting from a volunteer’s point of view and found out some of the difficulties with recruiting and managing young volunteers. It was a real insight into Rachel’s line of work and I thoroughly enjoyed the day – despite the rather beige buffet!

On my final day I returned to SCAN. I helped Phil sign people up to volunteer and explained to people how volunteering can benefit them as well as others. Rachel came with me to promote Shared Interest and we were able to hand out some of her business cards to students that were interested in becoming a Shared Interest volunteer.

This week has been very useful in helping me decide which career path to take after university. I am still a little torn between HR and marketing but I am positive that I would love to work for an ethical or charity organisation similar to Shared Interest.

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