A Hand Up for Fairtrade Communities

This Fairtrade Fortnight we are working with The Big Issue to promote the work that we do here at Shared Interest.

Those of you that engage with The Big Issue may have noticed our presence on their website as well as our adverts and inserts within the magazine.

As part of Fairtrade Fortnight we are encouraging people to Take a Step and open a Share Account that will provide a hand up for communities such as those of the Massai women who work as part of the Namayiana group.

Namayiana are a women’s group based in Kenya that have had a relationship with Shared Interest since 2009. They produce handmade beaded goods from two premises in the Ngong area, one in the countryside and the other in Ngong town. Their office is based in the town; here they carry out the administrative work and packaging for export, while the countryside site is used for production and collection of finished products.

The group uses their facility to provide the women within the group with pre finance which motivates them to complete the bead work. They also provide them with training on quality assurance and design.

Namayiana brings together Maasai women to produce the handicrafts. Working as part of the group offers them a sense of strength as well as the opportunity to create a livelihood for themselves. The women of the group belong to a very traditional community in which women are generally not empowered. Since working for Namayiana many of the women have reported that living standards have been improved and that the money they have made has led to the development of alternative ways of income generation such as poultry keeping and irrigation.

The group’s term loan enabled them to attend a three-week trade event in Vienna in 2010. Project Manager, Catherine Mututua reported on the impact of this event telling Shared Interest that one woman in the group was able to clear her children’s school fees arrears in September 2010 and another stated that she” felt financially empowered for the first time” as a result of the trade fair and the increased business it generated.

Catherine said: “With Shared Interest behind us, we have more courage to work harder and feel we can go far in our business”.

Namayiana feature in our promotional work with The Big Issue so keep an eye out for them and as always let us know what you think of the campaign.

Follow the links to find out more about the Take a Step campaign and how to open a Share Account.

 

 

Related Articles

Namayiana - Fair Trade Producer Visit Click here to learn how you can invest in fair trade.

Click here to donate to the Shared Interest Foundation
Mexican coffee farmer at work in the fields


EmailBookmark and Share



Step this way….

Today marks the beginning of Fairtrade Fortnight 2012. This year the Fairtrade Foundation is using the Fortnight to kick start the Take a Step campaign which encompasses a whole year of activities that are dedicated to taking fair trade further. To find out more about their plans and to download those all-important resources please visit their website to find out more.

Here at Shared Interest we are all geared up and ready to go. Last week we launched our radio campaign with Smooth Radio in the north east which will last for six weeks. Those of you that purchase The Big Issue and The Week will see our newly designed adverts and inserts in the magazines and we are also delighted to be given the opportunity to be the first organisation to have a dedicated microsite as part of The Big Issue website.

Our Supporter Relations Officers, along with our volunteers and ambassadors will be hosting and attending a number of events over the course of the Fortnight. To find out about events in your area and to how you can get involved, check out the events calendar on our Fairtrade Fortnight webpages.

The Fairtrade Foundation is encouraging everyone to Take a Step for Fairtrade, here at Shared Interest we can’t see a better way to show your commitment to the fair trade movement than by opening a share account and quite literally investing in a fairer world.

Related Articles

Namayiana - Fair Trade Producer Visit Click here to learn how you can invest in fair trade.

Click here to donate to the Shared Interest Foundation
Mexican coffee farmer at work in the fields


EmailBookmark and Share



Fairtrade in Wales

In 2008, just before my foray into the worlds of fair trade and Shared Interest, my soon to be colleagues were helping Wales celebrate receiving the accolade of the first Fair Trade Nation.  In the four years since then a lot has been happening to build on this success.  We may need to watch this space for fair trade daffodils but there is growing support for the fair trade movement in the home of the red dragon.

I recently returned to Wales on a visit to Cardiff to learn more about current activities and plans as well as to catch up with those I’ve met on previous trips.  My first visit was to the fair trade shop, Fairdo’s, where I met the founder and a few of the army of volunteers who help run the shop.  Eagle eyed, I could quickly spot a number of products on the shelves which came from organisations supported by Shared Interest.  Needless to say due to the timing of my trip the fairly traded Valentine’s cards caught my eye too!

My next appointment was with our Shared Interest Ambassadors in the area to give them an update on our new materials and to learn more about their plans for Shared Interest activity in the area.  They will be kick starting things for 2012 with a stall at the upcoming Olive tasting event on the 7th March at Chapter Arts Centre with Zaytoun and Fairdo’s, see our events calendar for more details.  If you would like to know more about volunteering with Shared Interest in Cardiff or anywhere across the UK please visit our Volunteer pages.

Finally I popped in to visit Fair Trade Wales and hear their plans for Fairtrade Fortnight and beyond.  I also got a sneaky peak at a travel cup from the Fairtrade Foundation which was being frequently topped up with fresh Fairtrade coffee.  Fair Trade Wales have worked hard to build on the support which enabled them to achieve Fair Trade Nation status.  From video links with fair trade producers in Ghana to a growing network of Fairtrade schools to hosting fair trade producers over Fairtrade Fortnight the team there are certainly busy bees and I look forward to working with them, and everyone else I met, in the future.

Related Articles

Namayiana - Fair Trade Producer Visit Click here to learn how you can invest in fair trade.

Click here to donate to the Shared Interest Foundation
Mexican coffee farmer at work in the fields


EmailBookmark and Share



Handicraft heaven

On my last day, we found ourselves in what I can only describe as ‘handicraft heaven’.  We have recently started working with a buyer in the US but all their handicrafts are procured via women’s groups based in Ghana.  These include clothes for women, children and babies as well as gift and homeware items, all made from batik-work.  There are Christmas decorations made from the typical West African glass beads and many soap products, including the well-known African black soap.  These items are also sold locally in a retail store behind the Koala supermarket.  Whilst one of the directors relocated to Ghana from the US over 10 years ago, much of the work is carried out by volunteers without whom the organisation would be much the poorer.

During the week, I have been introduced to some of the local fayre which is very different to the foods I am used to.  There is Fufu which is either cassava (a root crop like maize) or yam that has been boiled and then pounded and there is also Banku which is a fermented corn dough.  Both are eaten dipped into say an okra stew.  I was advised against them with this being only my first ever trip to West Africa; my colleagues were concerned that I would find them very hard to digest.  Instead I safely, and unadventurously, opted for the chicken and ‘Joloff’ rice which was really very nice.  (This rice is cooked in a type of stew and the word is apparently borrowed from the Wollof dialect of Senegal and Mali).  Throughout my stay I partook of the wonderful fresh fruit and juices; my particular favourite was the local bananas which are small, marked, bruised and full of flavour!

As always, the visit passed very quickly.  That said, it was very worthwhile and we achieved nearly everything we set out to achieve.  John is due to travel to the UK at the end of this month in order to complete his induction programme and to attend our AGM in March.  Thereafter he will return home where he should be able to find further lending opportunities for Shared Interest and more importantly bring benefit to more producer groups in need.

 

 

Related Articles

Namayiana - Fair Trade Producer Visit Click here to learn how you can invest in fair trade.

Click here to donate to the Shared Interest Foundation
Mexican coffee farmer at work in the fields


EmailBookmark and Share



Seeing the benefits of our lending

On my second day in Ghana, we went to visit a brand new SI customer.  This group has only recently acquired FLO-certification but for four products: cocoa, chillies, pineapples and sugar.  Most groups only apply for and maintain certification for a single commodity so this will be an interesting one to watch.  Normally we wouldn’t work with such a group as they did not meet one of our principal lending criteria; they didn’t have any export buyers when we approved their facility.  That said they have worked incredibly hard to boost the impact they have on their community and have succeeded in obtaining FLO-certification in order that they might trade their products internationally.  Our raison d’être is to work with the most disadvantaged so we felt we had to find a way of working with this group.  Indeed, within less than a week of us approving their smallish term loan facility, we were delighted to hear that they had succeeded in acquiring agreement from a major fair trade buyer in the UK to buy two types of their chillies packed in oil in glass jars for retail.

Our primary meeting at their headquarters was typically African; it began with a prayer and everyone was invited to comment if they wished to do so.  They all spoke with so much passion and gratitude; it was heart-warming and convinced me that we’d made the right decision to lend to them.  Things have not been easy for the group and at times they have had to take tough decisions and to prioritise due to a lack of funds.  Our funds will be used both to buy seedlings in order to ensure consistent quality product but also to buy a truck to transport their produce for sale, both locally and for export.  Previously, the lack of a truck has forced them to leave product to go to waste as they were simply not able to collect it from the farmers and deliver it for sale.  Not only was the cost of truck-hire very expensive, the drivers were too impatient to wait until the trucks were full which was of course inefficient and frustrating.

On our third day, we escaped from Accra into the countryside surrounding Akosombo.  We were visiting an existing pineapple customer on behalf of some of our colleagues as we wished to know how the harvest was progressing.  We met with all but one of the employees and had a brief meeting in the office before heading off towards the farm, stopping for some of the most amazing tilapia I’d ever tasted en route.

This group has delivered masses of social impact to the community.  Not only do they now have electricity pylons on the peninsula which they didn’t have prior to the creation of the group but they also opened a school in 2006; it is much nearer to the village meaning that the children have less far to walk along the very dusty tracks.  They also receive donations via a 1 cent/kg deduction in Europe on each box of fruit and this is spent on books and blackboards.  Lastly the Fairtrade premium that they earned in 2011 will be used for loans to members for both educational and vocational training.  This was agreed by the members at their AGM last September. 

The group was particularly badly affected in 2010 when Lake Volta flooded.  Whilst some of the water has now receded, the level of the lake is much higher than it used to be and it has devastated 8-10 hectares of the farm.  However the farm was not at full capacity so new acreage has been planted with rotational crops to bring year-round produce; the only problem is that the suckers take 12 months to mature.  Unfortunately some of the farmers chose to leave the group as they feared for its long-term sustainability following the flood but new entrants are now actively being encouraged to join.  

The intention here was that our monies (in the form of a term loan) were to be used to buy farming infrastructure and a truck.  We not only achieved this but we were also able to fund the relocation inland of their new electricity pylons when they were submerged by the flooding.  Likewise they were able to buy a mobile pumping machine as the fixed one was now in the middle of the lake!  Their transport capacity has doubled with the purchase of a new truck and not only that, they can now refrigerate their produce too.  One of the best parts of my role has to be seeing first-hand how our producer customers have utilised the funds with which we are able to furnish them thanks to our members’ investments.

Related Articles

Namayiana - Fair Trade Producer Visit Click here to learn how you can invest in fair trade.

Click here to donate to the Shared Interest Foundation
Mexican coffee farmer at work in the fields


EmailBookmark and Share



Our New West Africa Office

Having failed to make the very same journey back in November due to fog at Amsterdam airport, I was inevitably somewhat perturbed to watch snow falling the day before my departure.  However I need not have worried as the journey from Newcastle to Accra, Ghana went very well and I was met as planned by John Dossou, our new Ghanaian colleague, who is to be responsible for our West African lending from a base in Accra.

One of the first things that struck me about Ghana and its capital city was its patriotism; the Ghanaian flag was flying everywhere.  I soon found out that this was primarily due to Ghana beating Tunisia in the Africa Cup of Nations on the night of my arrival and going through to the semi-finals of this auspicious tournament.  The final result had been 2-1 in the last minutes of extra time but at least John had been merrily occupied watching the football whilst waiting a very long time for me to clear immigration.

Our first day was spent visiting our new office in Accra and getting to know our new office-sharing partners, Fairtrade Africa and FLO.  As we only lend to FLO-certified producers (or to WFTO members), both parties are convinced that this office-share agreement and the potential collaboration it brings should ultimately be very beneficial to the producer groups with which we are both working directly, albeit in different capacities.

John also took me on an interesting shopping expedition in an attempt to help him kit out his new office.  Had any of the shops, including a big department store, accepted credit cards, we might have made some progress; we didn’t!

Related Articles

Namayiana - Fair Trade Producer Visit Click here to learn how you can invest in fair trade.

Click here to donate to the Shared Interest Foundation
Mexican coffee farmer at work in the fields


EmailBookmark and Share



Shared Interest on Smooth and Screen

It is an exciting time here at Shared Interest HQ. We have recently completed the production of our latest film which this time focuses on our investors as well as the communities that we work with overseas.

We wanted to make a film that showed how easy it is to open a Share Account and invest in a fairer world. The film focusses on three of our members, one volunteer and our Chair, Kate Priestley. All of those filmed tell their story, sharing how they heard about Shared Interest and why they got involved. We hope that by sharing their experiences we can encourage others to open accounts and help us to continue our work in the developing world.

Click here to view the film.

We are launching the film in collaboration with the start of our Fairtrade Fortnight campaign. In support of the Fairtrade Foundation we are encouraging the UK public to Take a Step for Fairtrade by opening a Share Account.

The campaign is being hosted by Smooth Radio and those of you in the North East will be able to listen to the radio ads which feature those involved in the Investor Film. The project also includes a Shared Interest microsite as part of Smooth Radio website which can be found here

Let us know what you think of the site and the film and of course wherever possible please share them both with your networks.

Don’t forget to follow us on Facebook and Twitter for all the latest Fairtrade Fortnight news and check out our website for a full rundown of our Fairtrade Fortnight activities, including events across the country.

Related Articles

Namayiana - Fair Trade Producer Visit Click here to learn how you can invest in fair trade.

Click here to donate to the Shared Interest Foundation
Mexican coffee farmer at work in the fields


EmailBookmark and Share