In the video below the former Cadbury CEO answers the following questions:
- How did Cadbury go fairtrade?
- Why aren’t all Cadbury chocolates fairtrade?
- Did Cadbury receive a commercial benefit from changing to fairtrade?
- Are Cadbury actively encouraging other firms to go fairtrade?
- What can consumers do to encourage companies to behave ethically?
What do you think of his answers?
Click here to learn how you can invest in fair trade.
Click here to donate to the Shared Interest Foundation