Former Cadbury CEO on Fairtrade

In the video below the former Cadbury CEO answers the following questions:

  • How did Cadbury go fairtrade?
  • Why aren’t all Cadbury chocolates fairtrade?
  • Did Cadbury receive a commercial benefit from changing to fairtrade?
  • Are Cadbury actively encouraging other firms to go fairtrade?
  • What can consumers do to encourage companies to behave ethically?

What do you think of his answers?

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