Yesterday the Fairtrade Labelling Organization (FLO) announced that despite facing one of the most difficult economic years on record, consumers spent an estimated €3.4 Billion on Fairtrade products in 2009 – a 15% increase over the previous year.
Cocoa and sugar farmers experienced among the strongest leap in sales, 35% and 57% respectively, thanks in part to 100% commitments by global chocolate and confectionary brands including Cadbury Dairy Milk, Nestle’s Kit Kat, Green & Black’s, and Ben & Jerry’s. Sales in Fairtrade herbs and spices multiplied as FLO opened its scope to include all varieties of herbs and spices. Coffee, the pioneering Fairtrade product, grew steadily at 12%.
Rob Cameron, CEO of Fairtrade Labelling Organizations International (FLO) said “As 2009 began in the midst of the worst recession in 70 years, we worried that Fairtrade producers could lose sales. Instead, consumers across the globe bucked the trend and proved their deep commitment to giving producers a fair deal“.
This is great news for the Fairtrade Foundation as in addition to this increase in sales they have recently joined Shared Interest as winners of the Queen’s Award for Sustainable Development, the award is a tribute to the hard work and entrepreneurialism of tens of thousands of producers in developing countries and the UK public who see Fairtrade goods as a fantastic way of addressing global trade injustice and poverty.
Harriet Lamb, Executive Director of the Fairtrade Foundation, said: “This award is recognition from the very top that there is a fairer way of doing business. Winning the Queen’s Award for Enterprise will spur us on to take sales to an even greater level, opening further opportunities for producer organisations to build a better future”
Overall this feels like a great time to be involved in the fair trade movement and we are proud of our role within it, congratulations to the Fairtrade Foundation for both the increased sales and the Queen’s Award. Here’s to a Fairtrade future!
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