Unless you’ve been living under a rock you’ll have seen that Emma Watson of Harry Potter fame has teamed up with ethical fashion brand, People Tree. The collection aimed at the under 25 demographic hopes to raise awareness of fair trade whilst simultaneously showcasing how far ethical fashion has progressed since the early days of the fair trade movement, and guess what there isn’t a hemp item in sight!
Although age wise, the target audience leaves me on the borderline, I am definitely up for giving my wardrobe a bit of a fair trade makeover. Actually, I’m not sure my bank account can cope with a complete ethical fashion overhaul. Maybe I’ll start small and go from there; I can always “swish” my old clothes rather than just binning them. So, starting small, how about the Emma Watson badge that I am sporting in my video?
I like the concept of a “School of Fair Trade” why not retweet my blogs and educate your friends and family on the benefits of fair trade and ethical fashion?
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I wonder what “pop up” shops are? I can still buy the “twist” dress I saw on line …..it was tempting and Easter is fast approaching. I looked as if it would travel well – but will it be OK in my panniers for my cycling break in France??
Hi Angela,
thanks for your comment. Pop up shops are spaces, usually vacant shops, which a shop will use for a short period of time to sell stock, for example on a short term lease of six months or so. Once the lease is up the shop disappears. They effectively ‘pop up’ for a short time. In some ways like the shop version of a flash mob like the tea ladies!
I’m sure the dress would travel fine, hope you have a lovely time in France.