The Big Swap Taste Test

Posted by Sally

February 28, 2010

About this time last year there was much celebration over the launch of the world’s first Fairtrade olive oil. This was a huge achievement for all involved especially as it was the first Fairtrade product to arrive from Palestine. Although this oil has been available for a year I still haven’t gotten around to trying it for myself.

As the main point of my blog is to swap things I already, regularly use, I am putting the oil to the test on one of my favourite treats, roasted sweet potatoes. Perhaps not the most delicate way to use the oil, but I couldn’t resist the temptation to try my favourite dish. At least this way I will really be able to taste the difference.

The Fairtrade Olive Oil comes from Jenin in Palestine and is sold here in the UK by a number of organisations. This particular oil is from Zaytoun, a fantastic organisation which originated as a group of friends who wanted to support Palestinian farmers. They began by selling the olive oil to friends and family, and the company grew from there.

You don’t need to go to these lengths to support Palestinian olive farmers. Instead how about joining me and swapping your regular olive oil for this Fairtrade version?

As you can see in my video post, my potatoes certainly look the business but do they taste the same? Truthfully…they taste even better. Don’t believe me, try it out for yourself; roast up your favourite veggies and let me know how your taste tests go!