The Netherlands based, AgroFair Europe B.V. is a fresh fruit company, co-owned by farmers in Africa and Latin America. AgroFair introduced the first fair trade fresh fruit into Europe ten years ago and its products are now sold in Europe and the USA. The organisation imported the world’s first fair trade bananas in 1996 and in 2002 became the first to import fair trade mangoes and pineapples.
Shared Interest has worked with AgroFair since 2008. Since then, AgroFair has grown in size and stature as an importer and distributor of organic and fair trade tropical fresh fruit. What makes AgroFair’s way of working unique is its ownership structure. The fruit growers own a 50% stake in the company, they are represented on the board and at annual shareholders’ meetings they also receive a share of profits. AgroFair buys all its products directly from the producers or their organisations, without the intervention of intermediary buyers.
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