On 25 November Howard Schultz, CEO of Starbucks came to London to announce that 100% of the Starbucks espresso coffee sold in the UK and Ireland will become both Starbucks ™ Shared Planet™ and Fairtrade Certified by the end of 2009. This represents the vast majority of Starbucks beverages in the UK. A strong vote of confidence in Fairtrade, it forms part of a global plan that means Starbucks will become the largest purchaser of Fairtrade Certified coffee in the world, doubling the level of its current global purchases to 40 million pounds (volume) in 2009, and delivering Fairtrade premiums for investment in community and business improvements by the small farmer organisations.
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Click here to learn how you can invest in fair trade. Click here to donate to the Shared Interest Foundation |
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