Fair Trade wine in Cape Town

The following is a Business Development Update by Rachel Ngondo, Regional Development Executive, Africa

We have had rains in the past week here in Nairobi, however today has been a lovely sunny day and it’s beautiful to see the flowering Jacaranda trees all over the city. It’s that time of the year when Nairobi is truly the city in the sun.

Last week I was in Stellenbosch which is a beautiful rural town about 45 min west of Cape Town.   I attended a two day conference for the Fair Trade South Africa Network.  The high light of the conference was the launch of the fair trade label where fair trade labeled products will now be sold in various outlets in South Africa.  You will now be able to buy FLO labeled wine produced locally and coffee (sourced from Ethiopia and Kenya) at selected South African outlets. A dip stick market research done in Cape Town shows that 19% of the people are aware of the FLO label. Among those aware of the label, half of them said they would be willing to buy fair trade products. There is now a recognition that fair trade is not only about the South producing and the North consuming.

The fair trade label South Africa is an initiative of Fair Trade South Africa whose aim is to grow the fair trade market in South Africa.  It was established early this year and became an associate member of FLO in May. The first locally available FLO certified products launched are wine and coffee. Feasibility studies are now underway to select fair trade shops and outlets where products will be sold. Other activities will include promotional activities to create fair trade awareness.

So next time you are on holiday in South Africa, remember to ask for fair trade wine and coffee!

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London celebrates becoming Fairtrade capital of the world!

From the fair trade London website – http://www.fairtradelondon.org.uk/

Londoners have more choice than ever before when it comes to selecting Fairtrade in the nation’s capital, as on Thursday 23 October, 2008, London became the world’s largest Fairtrade City.

Hundreds of businesses have signed up to the campaign, meaning that Londoners will never again have to go very far to buy the Fairtrade products they want. In achieving Fairtrade City status, the nation’s capital sent a strong message that the people of London want trade to be fairer.

“It’s super news that London is now officially the world’s largest Fairtrade city, with 20 Fairtrade boroughs in the capital. It sends a clear message that Londoners want their products to be Fairtrade and to make a significant difference to the lives of farmers and workers n the developing world.”

Boris Johnson, Mayor of London.

“Now London has achieved Fairtrade City status we can really stake our claim as the Fairtrade Capital of the World. We are proud to play our part in tipping the balance of trade in favour of producers but we recognise that there is so much more to be done and we hope that people all over London will continue to do their bit by joining their local campaign and getting their schools and workplaces to stock more Fairtrade marked products.”

Sophi Tranchell, Chair of the London Fairtrade Campaign.

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Developing Fair Trade Lending in Colombia

The following is a weekly report from Hugo Villela, Market Development Executive – Central America.

Hello all. I thought you would like to hear how my recent trip to Colombia went. My trip had several objectives. First, I wanted to meet with a company called Fruandes to see how things are progressing.  Secondly, I need to meet with representatives from the Colombian Central bank to get clarification as to whether the type of financing that Shared Interest offers is permissible under Colombian law. Lastly I was invited to participate in Sustainable Harvest’s ‘Let’s Talk Coffee 2008” conference.

Before I tell you about official business, I would like to tell you a bit about Bogota. It is situated in the Andes at 2600 meters above sea level and has a population of roughly 9 million. Before my meeting with the Central Bank, I walked through a park where emeralds are openly traded. While perfectly legal, there was definitely a feel that anything could happen at the drop of a hat. Not far from the emerald traders there was a photos shoot with beautiful Colombian models. Bogota is an amazing city filled with many extremes.

My meeting with Fruandes Managing Director, Geovanni Porras, was quite successful. I was able to see their processing facilities and manufacturing processes. Incidentally, Fruandes was founded with the help of an NGO that works with internally displaced people and ‘Level Ground’, a recognized Fair Trade Organization (FTO), and a direct importer, wholesaler, and roaster of coffees, naturally dried tropical fruit and cane sugar. Geovanni’s main concern in working with Shared Interest was with the legality of the structure of advanced payments as they relate to Colombian banking laws.

These issues were addressed the next day when Geovanni and I met with representatives from the Central Bank. Because there are not many micro or alternative lending companies operating in Colombia, the conversation started out at a very basic level. The discussion quickly progressed and we were able to determine that we are not breaking any banking laws by providing lending (pre-financing). Continue reading

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Vote For Women

The following is from Andrea Wilkinson’s travel blog.

Well after a long four-month process, the final results of Swaziland’s elections were announced and it seems the Vote for Women campaign has had little success.

You may remember Tholiwe Tsela from my previous blogs. (Revisit ‘Shining a Light on Swaziland Struggles to refresh your memory.) Tholiwe was only one of 19 women out of 175 chiefdoms to make it through to the secondary level of elections.

Still, she has been unsuccessful in her dream (and fight) to make it as a female MP.

Unfortunately she may see this as the end of the road in her crusade to raise awareness of HIV/AIDS and encouragement of female empowerment across the kingdom.

You see, there has been a significant need for gender empowerment in Swaziland for many years, and still little progress has been made.

For instance, Swaziland is currently the only Southern African country that has not endorsed the Convention for the Elimination of all forms of Discrimination Against Women (CEDAW). Continue reading

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Message from the President: World Fair Trade Organization

Dear members

We have a new name:  World Fair Trade Organization. During the IFAT AGM in Sri Lanka, members agreed to change our name by a 91% majority. We thank all our members for making their voice heard, and look forward to telling the world who we are and what we stand for.

While we have adopted a new name, we will not use World Fair Trade Organization until the label, identity and roll-out plans are in place. These still need to be considered and will be communicated to you as soon as possible. In the meantime, we encourage you to use the new strap line in your communications – including email signatures, websites, etc. – as appropriate:

IFAT- the World Fair Trade Organization.

More information on the other outcomes of the AGM will also be communicated soon.

Paul Myers

President

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A Party Fit for a King

The following is from Andrea Wilkinson’s travel blog.

A celebration took place in one of the world’s last remaining kingdoms last week.
And what a celebration it was!

After all, we’re talking about King Mwasti III’s 40th birthday as well as the 40th year of independence for Swaziland.

Of course, it may feel slightly bizarre to be talking in terms of independence when a lot of people living in Swaziland don’t even have the freedom to earn a fair living.

While King Mswati spent £4 million to celebrate his milestone – with President Mugabe as one of his VIP guests – hundreds of thousands of Swazi’s will endure another year of extreme poverty.

Being driven in one of the 20 brand spanking new BMW’s bought especially for the occasion, King Mswati arrived with his 13 wives who had just returned from a shopping trip in Dubai.

The country is divided in their thoughts towards this event. Some do place their trust in the King, believing that he has their best interests at heart. However, it is the majority who agree that the money spent on shopping trips, cars, marching bands and garden parties could have been better spent on addressing the country’s ever increasing HIV/AIDS.

After all, around 40% of Swaziland’s population have the disease, while only one in four people live to see their 40th birthday.

Quite ironic then that the King’s celebration was named the 40/40 event.

Swazi Trade Union leader Jan Stilole stated: “People feel strongly because this is a plundering of the country’s resources in the height of grinding poverty for most the Swazi masses. They feel that their money is being wasted with arrogance.”

And the sad truth is that as the king, his wives and friends all tuck into a lavish banquet, the majority of the country doesn’t even know where their next meal is coming from.

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Remembering the Queen’s Award

Ann meeting the QueenWhen I was first asked to accompany the MD to Buckingham Palace, I was more surprised than anything but also flattered because, out of a staff team of around 25 people, it was a real compliment to be selected.

This all happened a few months ago, but perhaps it wasn’t until David Moore from the Queen’s Award office came out to meet Shared Interest this September that I began to run my mind over the events that preceded his visit.

If someone had said to me at the beginning of the year that I was going to meet the Queen face to face over champagne and canapés… well, I just wouldn’t have believed it.

But there I was, on July 14th, boarding the train to travel first class down to London. I was very excited so the journey passed quickly enough and at that stage, it all still didn’t seem quite real.

Perhaps it was the three month build up that added to the surreal element of the trip. After all, we were told Shared Interest had won the Queen’s Award for Sustainable Development back in April and many of the team had already spent time focusing on and planning for our celebration event on 2nd July. To be invited to attend the official winners’ event the week following at the Palace was just the cherry on the cake and once I happily agreed to represent Shared Interest as one of the longest serving members of staff, alongside Patricia as MD, I just couldn’t wait to receive that invitation.
Continue reading

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Another Great Day for Fair Trade Lending!!

We are very pleased to announce that today we have sent $200k to Ten Thousand Villages USA (TTV) in the form of 4 new shop loans. TTV use these loans in order to finance inventory for their new stores.

Given the current climate in the market place, it is encouraging to see that TTV continue to open new stores and expand their business for the future. We now have $1m loaned to TTV USA in the form of shop loans.

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Hugo’s Recent Award Getting Press Coverage

It’s always nice to get the recognition one deserves.

As you may have read in a recent post, Hugo Villela, our Regional Development Executive, was the recent winner of Third Sector’s ‘alternative rich list’.  The Co-operatives UK just ran a nice piece on their website about this accomplishment.  It was also mentioned in the Network2012 Newsletter.

Congratulations Hugo, you’ve certainly earned the recognition! 

Hugo Villela of Shared Interest, the international fair trade finance co-operative, is a winner of the ‘alternative rich list’.

Forum3 devised an ‘alternative rich list’ to recognise people whose lives are rich because of what they give rather than their financial wealth.

Hugo, who is one of three winners, joined Shared Interest in 2006 to advise the financial co-operative on which fair trade businesses in the developing world may be in need of a lending facility.

He now works night and day (literally!) in his home country of Costa Rica to help producers out in the field to get their goods to market. This involves risk analysis and creating opportunities for partnership working as well as identifying farmers and handicraft makers who need financial support.

By 2007 alone, Hugo had already helped lend $6 million to businesses to these poor communities.
Continue reading

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Finding the Unity in Community

The following is from Andrea Wilkinson’s travel blog.

As is usually the case, what I expected to be the most daunting part of my trip has turned out to be the best bit. I must remember this next time something challenging comes my way!

Ok, so I’ve now trained 100 people from three different countries: Botswana, Namibia and South Africa.
No matter how many times I say it, it still doesn’t feel quite real.

But the difference made by greater fair trade awareness is very real indeed. In fact, at times it is overwhelming.

Over and over again in the past week I have discovered firsthand the impact fair trade makes – not just on individual lives but entire communities.

With the extra money made from the Fairtrade Premium, communities have done some amazing stuff.
Making every decision as a group, they debate what is top priority for the workers. This ranges from creches to training facilities.

We could learn a lot from this community approach. Perhaps it is no mistake that ‘unity’ makes up the latter part of the word?

Robin, one of the guys that I trained this week told me:

“The difference Fairtrade makes to businesses, family and friends is second to none.

“What I like is that the community is empowered to make a decision that will help everyone. We now have a new creche for our children to play in and stay safe while we are working.

“As many of us have up to six children, this has made a massive difference to our lives.

“I am so happy that you are here today to tell more people about Fairtrade as i want everyone to benefit just like I have.”

So here I am yer again, reflecting on an amazing trip; something that will hopefully help lift thousands of farmers, handicraft makers and their families out of poverty.

This is why I have to cram in as much as I can before my journey home. Time is of the essence.

Before I get to the airport, several craft businesses want to find out more about Shared Interest, and there’s that NGO looking to create a long term project with us in the region… and there’s also one more producer to call…..

Oh and my packing of course

Next time you hear from me, I may be back on British soil. Just a 22 hour flight in between!

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Namayiana - Fair Trade Producer Visit Click here to learn how you can invest in fair trade.

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